Notes from our growth operators.
Long-form pieces on AEO, AI-native operations, attribution modeling, and the intersection of marketing and engineering. Written by people who actually ship the work, not by content marketers writing about marketing.
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- AEO
- AI Ops
- Analytics
- Engineering
- Strategy
Recent pieces.
Why AI-native marketing operations matter (and how to build them).
Most "AI in marketing" content is either hype or vaporware. Here's what it actually looks like to embed AI into how a marketing team works — what you build, what you don't, and how to avoid the AI-slop trap.
Attribution is broken. Here's how to actually rebuild it.
iOS 14 broke last-click. Platforms over-report ROAS by 30-50%. Multi-touch attribution requires server-side data most teams don't have. A practical guide to rebuilding the measurement layer modern marketing decisions depend on.
More posts publishing throughout Q2.
Topics in the queue: performance creative testing frameworks, AI search visibility tracking, attribution modeling for long sales cycles, the engineering layer of modern marketing.
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