Home/Expertise/E-commerce / DTC

Growth marketing & engineering for DTC and e-commerce brands.

We work with consumer brands scaling past $1M ARR — where creative volume, paid media efficiency, attribution accuracy, and lifecycle automation become the difference between profitable growth and growth that breaks the cap table.

What we hear

What E-commerce / DTC teams ask us.

"Creative fatigue every two weeks."

Meta ads peak day five and decay by day twelve. Without a creative engine producing 20+ variants per week, ROAS deteriorates faster than the team can ship new assets.

"iOS 14 broke your attribution and you never fixed it."

Last-click stopped working in 2021. You're still running it. Your real CAC is 30-50% different from what your dashboard shows.

"Email and SMS are leaving revenue on the table."

Your flows run, but there are no behavioral triggers, no segmentation past "purchased / didn't purchase," and the abandoned cart series ends after two emails.

"Your Shopify site is a conversion bottleneck."

Mobile checkout has friction, product pages have stale copy, the homepage hasn't been touched in 18 months. CRO would lift revenue without increasing spend.

"You're scaling spend faster than your data can keep up."

Decisions get made on incomplete data. Last week's winner is this week's loser. You need real measurement, not Meta's reported ROAS.

Our approach

How we work in E-commerce / DTC.

01

Always-on creative production.

Creative Studio runs as a subscription, not project-based. 20-30+ new ad variants weekly, structured tests, killed-or-scaled decisions made on data.

02

Server-side tracking and proper attribution.

CAPI, Enhanced Conversions, server-side GTM done correctly. Multi-touch attribution that reflects how DTC actually converts.

03

Lifecycle as a first-class channel.

Klaviyo / Iterable / Customer.io flows treated as a profit center. Behavioral triggers, segmentation, predictive next-purchase modeling.

04

CRO programs run continuously.

Landing pages, checkout flow, product detail pages — tested every cycle. Winning variants ship; losing ones get killed within the test cycle.

Engagement patterns

Common ways we partner.

Tools

The E-commerce / DTC stack we know.

Marketing tools
Klaviyo Customer.io Iterable Attentive Postscript Triple Whale Northbeam Polar Analytics Recharm
Engineering tools
Shopify Plus Next.js (Hydrogen) Server-side GTM Meta CAPI Klaviyo + warehouse sync BigQuery Looker
Other verticals

We also work in:

Talk to our DTC / e-commerce team.

A 30-minute call to talk through your goals, your current stack, and whether we're the right fit. We'll tell you straight if we're not.

Get in Touch