Measurement that holds up to scrutiny.
We build the measurement infrastructure that proves what's working — attribution modeling, BI dashboards, predictive LTV — and run continuous CRO programs on top of it. Decisions made on real data, not platform-reported ROAS.
// Measure what matters. Test what changes.
Why most marketing decisions get made on bad data.
Most marketing decisions get made on incomplete tracking, broken attribution, and surface-level dashboards. HubSpot says one number. GA4 says another. Meta says ROAS is 4x; real revenue contribution is 1.8x. The dashboard the team trusts is whichever one the loudest person opened that day.
Analytics & CRO is the discipline of rebuilding the measurement layer first, then running optimization on top of it. The order matters. Optimizing campaigns on broken attribution data produces worse outcomes than not optimizing at all — you scale the wrong things.
Once measurement is solid, conversion rate optimization becomes a high-ROI program. Most sites lose 30-60% of potential revenue at predictable points: confusing landing pages, friction in checkout, lead forms that ask too much, qualifier questions that disqualify good buyers. Real CRO finds those leaks and fixes them — measured against revenue, not just conversion rate in isolation.
From audit to outcomes.
Measurement audit and reality check.
We start with a full measurement audit: tracking accuracy, attribution model validity, event taxonomy, dashboard reliability. Most clients discover their reported numbers are 30-50% off from reality.
Rebuild the measurement layer.
Server-side tracking, Conversion API, Enhanced Conversions, multi-touch attribution. The measurement infrastructure that survives ad blockers, iOS privacy changes, and platform reporting drift.
Build BI dashboards that people actually use.
Executive dashboards in Looker, Metabase, or Hex. Built on a proper data warehouse — BigQuery or Snowflake. No more Excel exports, no more conflicting numbers across tools.
Run continuous CRO programs.
Landing pages, checkout flows, lead forms, product pages — tested every cycle. Winning variants ship; losing ones get killed within the test cycle. Test design is statistical, not anecdotal.
Predictive modeling where it adds value.
Predictive LTV by acquisition cohort, predictive next-purchase, churn modeling. Used to make better acquisition and retention decisions, not just to look sophisticated.
Six deliverables in every Analytics & CRO engagement.
Measurement audit
Full audit: tracking accuracy, attribution validity, event taxonomy, dashboard reliability, data warehouse health. Identifies where reported numbers diverge from reality.
Server-side tracking implementation
Server-side GTM, Meta CAPI, Google Enhanced Conversions, custom event APIs. The infrastructure that makes ROAS reporting accurate.
Multi-touch attribution modeling
Attribution models that reflect how buyers actually convert — including long sales cycles, multi-product purchases, and cross-device journeys. Not last-click.
Data warehouse and BI dashboards
BigQuery or Snowflake warehouse with dbt transformation layer. Looker, Metabase, or Hex dashboards for executives, marketers, and ops.
CRO program
Landing page, checkout, and form testing. Test design, hypothesis development, statistical analysis, deployment. Continuous cycle every 2-4 weeks.
Predictive analytics
LTV modeling, churn prediction, next-purchase scoring, customer cohort analysis. Used in acquisition and retention decisions.
The Analytics & CRO stack we know cold.
Where Analytics & CRO gets pulled into our work.
B2B SaaS rebuilding attribution from scratch
Marketing leadership doesn't trust the dashboard. Analytics & CRO rebuilds tracking with server-side GTM, implements multi-touch attribution that reflects long sales cycles, and ships an executive dashboard. Decisions get made on accurate data within 90 days.
DTC brand running continuous CRO program
Consumer brand has 1.8% conversion rate that hasn't moved in 18 months. Analytics & CRO runs structured testing on landing pages, product pages, and checkout. Within 6 months, conversion rate is 2.6% — a 44% lift on the same traffic.
Fintech building LTV models for CFO
Fintech CFO needs predictive LTV by acquisition channel for budget allocation decisions. Analytics & CRO builds the model on top of a proper warehouse, validates against actual cohort retention, and operationalizes it in executive reporting.
Questions we hear about Analytics & CRO.
What Analytics & CRO pairs best with.
Talk to our Analytics & CRO lead.
A 30-minute call to talk through your situation, your current stack, and whether Analytics & CRO is the right fit for your stage of growth.
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