Search visibility for buyers who still type queries.
SEO is the work of getting found — by the buyers who go to Google with high-intent queries, and by the AI engines that learn from what Google ranks. Our SEO work covers technical excellence, content strategy, and authority building.
// AI didn't kill search. It changed who reads it.
Why SEO still matters.
Despite the AI search shift, traditional search still drives the majority of B2B discovery. Buyers research at the start of the funnel through Google. Decision-makers Google product comparisons. Procurement teams Google vendor lists. SEO traffic is some of the highest-intent traffic in any growth program.
But the rules have hardened. Topical authority matters more than keyword density. Content quality is now table stakes, not an edge. Technical excellence — Core Web Vitals, indexation, structured data — is enforced more strictly. And what ranks on Google increasingly informs what AI engines cite.
Modern SEO work is patient, technical, and content-heavy. We don't do "just write more blog posts" SEO. We build sustainable organic growth that compounds over 6-18 months across both human and AI-driven discovery.
From audit to outcomes.
Technical and content audit.
We start with a deep audit: technical health (crawlability, indexation, Core Web Vitals, schema), existing content performance, keyword opportunities, competitive gaps, and authority signals. The audit produces a prioritized 12-month roadmap.
Topic cluster strategy.
We map your category into topic clusters — pillar pages and supporting content — that signal topical authority to both Google and AI engines. Strategy before production. No more random "blog posts on what's trending."
Content production at quality.
Briefs, drafts, optimization, internal linking — done with subject-matter expertise, not generic writing. Content reviewed for both search intent and AEO parseability. AI-augmented production, human-final-edit.
Authority building.
Digital PR, citation infrastructure, partnership content. Focused on the link profile and entity recognition that compounds over years, not link-building schemes that decay in months.
Continuous monitoring and iteration.
Monthly performance reviews against keyword targets, traffic, conversions, and authority signals. Quarterly roadmap revisions based on what's working and what algorithm shifts have changed.
Six deliverables in every SEO engagement.
Technical SEO audit
Full technical audit: crawl, indexation, Core Web Vitals, schema, internal linking, mobile health. Prioritized fix list with engineering specs.
Keyword research and topic clusters
Keyword research for your category. Topic cluster maps. Pillar page architectures. Search intent classification.
Long-form content production
SEO briefs, drafts, optimization, internal linking. 4-12 pieces per month at quality. Reviewed by subject-matter editors.
On-page optimization
Existing pages optimized: titles, meta, headers, internal linking, schema, AEO parseability. Targeted at the highest-traffic existing pages first.
Authority and link strategy
Digital PR campaigns, citation building, partnership content. Aimed at the publications that actually move authority — not link-building schemes.
Performance reporting
Monthly performance dashboard: rankings, traffic, conversions, authority signals. Quarterly strategy reviews against the roadmap.
The SEO stack we know cold.
Where SEO gets pulled into our work.
B2B SaaS building organic pipeline
SaaS company at $5M ARR with thin organic traffic. SEO program builds topical authority across category-defining topics, ships 8-10 pieces per month at quality, and rebuilds technical foundations. Within 12 months, organic becomes a top-3 pipeline source.
Fintech recovering from algorithm hit
Fintech lost 40% of organic traffic after a Google update. SEO program audits the damage, rebuilds content quality and authority signals, restructures site architecture, and adds AEO-ready content patterns. Recovery within 6 months.
AI startup establishing category authority
New AI category needs Google to recognize the company as authoritative. SEO program ships category-defining content, builds citation infrastructure, executes digital PR with AI publications. Brand becomes the "Google says" authority within 12 months.
Questions we hear about SEO.
What SEO pairs best with.
Talk to our SEO lead.
A 30-minute call to talk through your situation, your current stack, and whether SEO is the right fit for your stage of growth.
Get in Touch