Paid campaigns measured against revenue, not impressions.
We run full-funnel paid media across Google, Meta, LinkedIn, and TikTok — with proper attribution behind every dollar of spend, and creative tested at the volume modern paid media demands.
// Targeting is commoditized. Creative and measurement are not.
Why most paid media programs underperform.
Paid media works when targeting, creative, landing pages, and tracking are aligned. Most agencies optimize one of those — usually targeting, sometimes bidding — and call it a program. The other three drift, ROAS plateaus, and the brand starts looking for the next agency.
We optimize all four together. Server-side tracking before budget scaling. Performance creative produced at the volume real testing demands (20-50+ variants per campaign). Landing pages tied to ad campaigns and tested for conversion. Multi-touch attribution that reflects how buyers actually convert.
And we report on revenue, not impressions. Every channel has to earn its budget against pipeline contribution and CAC payback — not against last-click ROAS, which most platforms over-report by 30-50%.
From audit to outcomes.
Pre-launch audit and tracking rebuild.
Before increasing budget, we audit the measurement layer. Server-side tracking, Conversion API, Enhanced Conversions, multi-touch attribution. Most clients have at least one broken pixel that's been miscounting for months.
Strategic campaign architecture.
Full-funnel campaign design: brand awareness at the top, demand capture in the middle, retargeting and conversion at the bottom. Each layer has different KPIs and different creative requirements. No more "one campaign type, all funnel."
Performance creative production.
Creative is the biggest performance lever in modern paid media. Static, motion, UGC, AI-augmented — produced at the volume needed for proper testing. 20-50+ variants per campaign, not 2-3 hero pieces.
Continuous structured testing.
Statistical-significance-based testing on creative, audiences, landing pages, and bid strategies. Winning variants get scaled; losing variants get killed. The cycle runs every 2-3 weeks.
Weekly optimization and monthly reviews.
Weekly cadence: creative refresh, bid adjustments, audience expansion, budget reallocation. Monthly: deep performance reviews against ROAS, CAC, and pipeline contribution targets.
Six deliverables in every Paid Media engagement.
Paid media audit
Tracking infrastructure, attribution accuracy, current campaign architecture, creative library health, and ROAS reality check. Identifies the highest-impact gaps before scaling spend.
Campaign management at scale
Full management of campaigns across Google Ads, Meta, LinkedIn, and TikTok. Strategy, structure, daily optimization, scaling.
Performance creative production
Static, motion, UGC, and AI-augmented creative produced at testing volume. Tied to strategic angles, not random one-offs.
Landing page optimization
Landing pages built or optimized to match ad campaigns. Conversion-focused, A/B tested, integrated with attribution.
Server-side tracking and attribution
Server-side GTM, Meta CAPI, Google Enhanced Conversions, multi-touch attribution. The measurement layer that makes ROAS reporting accurate.
Reporting and strategy reviews
Weekly optimization summaries, monthly strategic reviews, quarterly roadmap revisions. Reported in revenue and CAC, not impressions.
The Paid Media stack we know cold.
Where Paid Media gets pulled into our work.
B2B SaaS scaling LinkedIn and Google
SaaS company spending $30K/mo on LinkedIn with declining ROAS. Paid Media program rebuilds LinkedIn campaign architecture, expands creative library to 40+ variants, and adds Google Search retargeting. Within 90 days, ROAS up 60% at the same spend.
DTC brand fighting creative fatigue
Consumer brand spending $80K/mo on Meta hits creative fatigue every 3 weeks. Paid Media + Performance Creative engagement produces 30+ new variants weekly with structured tests. ROAS stabilizes at scale; brand grows spend 2x without efficiency loss.
AI startup launching to demand-gen
AI startup with strong product but no paid media program. Paid Media program builds full-funnel architecture from scratch — brand awareness on LinkedIn and YouTube, demand capture on Google Search and Reddit. Pipeline contribution becomes a top-3 source within 6 months.
Questions we hear about Paid Media.
What Paid Media pairs best with.
Talk to our Paid Media lead.
A 30-minute call to talk through your situation, your current stack, and whether Paid Media is the right fit for your stage of growth.
Get in Touch