Growth Infrastructure · For B2B teams

Growth infrastructure for B2B teams that have outgrown their tooling.

We bring marketing, engineering, and analytics together as one connected system, instead of leaving you to coordinate five different vendors. The companies we work with are typically B2B SaaS, fintech, or scale-up teams that need predictable growth, not more vendor sprawl.

30–50%
Hidden efficiency between layers

For most B2B growth teams, the problem isn't doing more — it's reconnecting what's already there. When marketing, engineering, and analytics run as separate silos, somewhere between 30 and 50 percent of the efficiency you're paying for hides in the gaps where those teams should be connected. Industry assumption

The fragmented stack

Five functions, five separate contracts, and five different definitions of what success looks like.

  • Performance media buying
  • Brand and creative production
  • SEO and content marketing
  • Engineering and web development
  • Analytics and reporting
Industry benchmark
The unified architecture

The same five functions, run by one team, against one architecture and one shared definition of success.

  • Performance media buying
  • Brand and creative production
  • SEO and content marketing
  • Engineering and web development
  • Analytics and reporting
$50–80K
Monthly spend
1 contract
Engagement model
5+
Vendor contracts
Acquisition → retention → payback
KPI architecture
5 conflicting
KPI sets
30–50%
Efficiency recovered

This is an architecture problem, not a budget problem.

Hiring more vendors won't fix what's broken. Spending more on each of them won't either. The constraint isn't capacity or budget — it's that nobody owns the architecture that connects how you market, how you build, and how you measure.

When the data layer can't talk to the execution layer in real time, every channel optimization stays local to that channel. Wins in one place don't compound into wins elsewhere. Losses don't propagate as warnings. Every quarter starts effectively from zero.

Marketing
Demand & execution
Engineering
Surfaces & plumbing
Analytics
Measurement & prediction
Decisions feed back

Three layers, one architecture.

Every engagement we run spans the same three layers, owned end-to-end by the same team. Marketing executes the demand and conversion work. Engineering ships the websites, applications, and integrations that make execution actually run. Analytics measures what's happening and predicts what comes next. The three layers form a closed loop where every signal informs the next decision, instead of getting lost in handoffs between vendors.

Marketing layer

Brand, demand, creative, and automation.

We handle brand strategy and positioning, scaled performance creative production powered by AI generation pipelines, demand generation across paid media, content, SEO, and outbound, and the marketing automation and lifecycle workflows that tie everything together — built on n8n where it makes sense.

BrandCreativeDemandAutomation
Marketing layer detail (Day-2) →
Engineering layer

Surfaces and plumbing.

Marketing sites and product applications built on Webflow, Framer, and Next.js. The integrations between your CRM and your marketing tools, the custom APIs and data pipelines, server-side tracking, headless content management, and the performance work that makes any of it actually load fast.

WebIntegrations
Engineering layer detail (Day-2) →
Analytics layer

Honest measurement and real predictions.

Server-side tracking that survives modern browser restrictions. Cloud data warehouses on BigQuery and Snowflake. Multi-touch attribution that tells you which channels actually earned the revenue. Predictive models for customer lifetime value and churn. AI-powered decision support that turns data into actions, plus business intelligence dashboards that report what's actually happening.

MeasurementAttributionDecision support
Analytics layer detail (Day-2) →

From audit to implementation to retainer.

Every engagement starts with a Discovery Audit — no exceptions, regardless of how clear the situation already seems. The audit is what surfaces where revenue is actually leaking and what to build first. From there, Implementation ships the systems that close those gaps. Retainer keeps the system running and compounding once it's live.

Discovery

Discovery Audit

4 to 6 weeks · Fixed scope

We diagnose the marketing, engineering, and analytics work end-to-end. You walk out with a weakness map, an opportunity map, and a prioritized roadmap — and the audit document is yours regardless of what you do next.

Implementation

Implementation

12 to 16 weeks · Project-based

We build the highest-impact items from the roadmap, on a fixed scope and a fixed timeline. By the end of implementation you're seeing the compounding effect, not just the first piece of work shipped.

Retainer

Retainer

Monthly · Ongoing

We operate the system you bought, optimize it, and extend it as the business changes. Most clients move into retainer after Implementation, but it's not required — some take the audit and execute internally, and that works just as well from our side.

Validated outcomes from B2B teams that connected their stacks.

All case studies (Day-2)
Analytics-led
−47% CAC

A Series B SaaS team rebuilt their attribution and cut their cost to acquire a customer by nearly half in a single quarter.

Client 1 · Discovery + Implementation · 14 weeks

Cross-layer
3.8× ROAS

A fintech consolidated five vendors into one architecture and tripled their return on paid spend within nine months.

Client 2 · Audit → Retainer · 9 months ongoing

The structural advantage of one team owning all three layers.

01

One team, one architecture, one source of truth.

When marketing, engineering, and analytics belong to the same team, every signal informs the next decision automatically. There are no handoff failures, no vendor finger-pointing when results stall, and no conflicting KPIs pulling the work in different directions.

02

Engineering is in-house, not outsourced.

Most growth providers stop at strategy or media buying and leave the building work to someone else. We build the websites, dashboards, integrations, and tracking infrastructure that make the strategy actually run — which means the strategy and the build never disagree.

03

Measurement is engineered in, not bolted on.

Every system we ship has server-side tracking, attribution modeling, and decision intelligence designed in from day one. You don't end up six months later realizing the data you need to evaluate the work was never being captured.

04

Built for Series A to B speed.

The audit ships in 4 to 6 weeks. Implementation runs 12 to 16 weeks. We don't run on enterprise procurement timelines because that's not the stage our clients are at — if you need to move now, we're set up for that.

Find what's hiding between your layers.

Book a 30-minute Discovery Call — we'll talk through your current stack, where you think the constraint actually is, and whether a Discovery Audit is the right next step. This isn't a sales pitch, and if it isn't a fit, we'll say so on the call.