Brand visibility in AI search engines.
AEO is the discipline of getting your brand cited, recommended, and quoted by ChatGPT, Gemini, Perplexity, and Google AI Overviews — the surfaces where high-intent buyers increasingly start their research.
// Search is becoming an answer engine. Be in the answer.
Why AEO matters now.
Buyers no longer click through ten links. They ask ChatGPT or Perplexity, get a synthesized answer, and either reach out or move on. If your brand is missing from those answers, you're missing from the funnel — even if you rank well on Google.
AEO isn't SEO with a new acronym. The signals that get you cited by AI search are different: structured content that LLMs can parse, citation-rich digital PR, schema markup tuned for answer extraction, entity clarity across the web. Most sites optimized for traditional ranking are invisible to AI search.
And the surface area is growing fast. ChatGPT search, Perplexity, Claude search, Gemini, Google AI Overviews, Bing Copilot — each with different ranking signals, different citation behaviors, and different traffic patterns. AEO is the work of being visible across all of them.
From audit to outcomes.
AEO audit and competitive citation mapping.
We start by measuring where you currently stand — which queries surface your brand in AI engines, which surface competitors, and where the citation gaps live. The audit produces a prioritized roadmap.
Content restructuring for LLM extraction.
We rewrite or restructure your existing content so LLMs can cleanly extract answers: clear headings, summary paragraphs, FAQ patterns, entity-tagged passages. Quality up, parseability up.
Schema and entity infrastructure.
Organization, Product, Service, FAQ, Article, Person schema implemented properly. Entity disambiguation across the web. Knowledge graph consistency. The structured signal LLMs rely on.
Citation infrastructure.
Digital PR work focused on AI-relevant sources — the publications and platforms that AI engines treat as authoritative. Aimed at the citations that actually move AI visibility.
Continuous tracking and iteration.
AI engines evolve weekly. We track visibility across ChatGPT, Gemini, Perplexity, AI Overviews, and emerging surfaces. Monthly reports show citation share, query coverage, and movement.
Six deliverables in every AEO engagement.
AEO audit report
Citation share analysis, competitive mapping, query coverage gaps, schema audit, content parseability scoring.
Content restructuring
Existing pages rewritten for LLM extraction. Q&A patterns, summary paragraphs, entity tagging, internal linking architecture.
Schema implementation
Full schema markup deployment: Organization, Service, FAQ, Article, HowTo, Person. Validated against Google's testing tools.
Citation digital PR
Outreach focused on publications and platforms AI engines cite. Targeted citations, not generic backlink work.
AI search visibility tracking
Custom dashboard tracking your visibility across ChatGPT, Gemini, Perplexity, AI Overviews. Updated weekly, reviewed monthly.
Quarterly strategy reviews
AI search evolves fast. Every quarter we revisit the strategy based on new ranking signals, citation behaviors, and emerging surfaces.
The AEO stack we know cold.
Where AEO gets pulled into our work.
Category-leading SaaS getting cited for category queries
B2B SaaS in a competitive category needs to be the brand AI engines recommend when a buyer asks "best [category] tool." AEO program builds citation infrastructure across the publications AI engines cite, restructures positioning content for LLM extraction, and tracks visibility weekly.
Fintech building authority on regulated topics
Fintech needs AI engines to cite them as authoritative on specific financial topics — without crossing compliance lines. AEO program produces clinically reviewed, citation-rich content that gets surfaced by Perplexity and ChatGPT for high-intent finance queries.
AI startup making sure tools surface them in their own category
AI tool that needs to appear when developers ask LLMs "what tool should I use for X." AEO program focuses on developer-relevant citations, technical content optimized for LLM parsing, and integration documentation as a marketing surface.
Questions we hear about AEO.
What AEO pairs best with.
Talk to our AEO lead.
A 30-minute call to talk through your situation, your current stack, and whether AEO is the right fit for your stage of growth.
Get in Touch