Home/Services/Web & Engineering

The engineering layer your growth depends on.

We build the websites, integrations, attribution layers, and data infrastructure your growth depends on. Webflow, Framer, or Next.js for marketing sites. Custom React for web apps. Server-side tracking and attribution done correctly.

// When most agencies say "you'll need a developer" — we keep going.

Why this matters

Why most marketing engineering breaks.

Most agencies hand off engineering work. Need a custom landing page? Talk to a developer. Need server-side tracking? That's an engineering project. Need a CRM-marketing integration? Find a vendor. The result is broken handoffs, technical debt, and marketing programs blocked on engineering capacity.

We don't hand off. The Engineering Studio is part of the agency, not adjacent to it. We build the websites, integrations, tracking infrastructure, and data pipelines as part of the engagement — with proper testing, deployment, monitoring, and documentation.

The stack is picked based on what you actually need. Webflow or Framer when marketing teams need to ship pages without dev tickets. Next.js when you need custom interactivity. React Native or native when mobile is the right surface. We don't default to one stack; we match the tool to your team's capacity and the maturity of your product.

How we work

From audit to outcomes.

01

Audit existing infrastructure.

Before building, we audit what's in place: tracking gaps, broken integrations, technical debt, performance issues, accessibility. The audit shapes the build plan and scope.

02

Architecture and scope document.

A short technical architecture document covering tech choices, data flow, integrations, dependencies, and scope. Approved before any code gets written.

03

Build in production-ready increments.

We ship in small, working increments — 2-week sprints minimum. Every increment is reviewable, deployable, and rollback-safe. No 6-month "trust us" builds.

04

Validation and instrumentation.

Every build ships with monitoring, error tracking, performance baselines, and observability. We don't hand off blind systems that nobody can debug.

05

Handoff and ongoing support.

Full documentation, repo access, deployment access, defined support model. The system is yours; we're available for the next phase of work.

What you get

Six deliverables in every Web & Engineering engagement.

Marketing site development

Webflow, Framer, Next.js, or Astro — picked based on team capacity and editing needs. Performance-optimized, accessible, properly instrumented.

Web apps and dashboards

Custom Next.js / React applications: customer portals, internal dashboards, embedded tools. Built with proper testing, deployment, and observability.

Mobile development

React Native and native iOS / Android. Marketing-adjacent mobile — companion apps, lead capture, customer engagement.

Server-side tracking

GA4, GTM, Meta CAPI, server-side conversion APIs done correctly. The tracking infrastructure that survives iOS privacy changes and ad blockers.

Data infrastructure

BigQuery, Snowflake, dbt pipelines. The warehouse and transformation layer that powers reliable BI and ML models.

Integration engineering

CRM-marketing integration (HubSpot, Salesforce), data pipelines, custom APIs. Real engineering, not Zapier patchwork.

Tools

The Web & Engineering stack we know cold.

Marketing Sites: Webflow · Framer · Next.js · Astro
Web Apps: Next.js · React · TypeScript · tRPC
Mobile: React Native · Swift · Kotlin
Tracking: GA4 · GTM · Segment · Server-side APIs
Data: BigQuery · Snowflake · dbt · Looker · Metabase
Engagement patterns

Where Web & Engineering gets pulled into our work.

SaaS scale-up rebuilding marketing site

Series B SaaS outgrowing WordPress. Web & Engineering rebuilds on Next.js with headless CMS, proper component library, and Core Web Vitals optimization. Marketing team can ship pages without dev tickets.

DTC brand restoring attribution after iOS 14

iOS 14 broke the attribution dashboard. Web & Engineering implements server-side GTM, Meta CAPI, and Google Enhanced Conversions — restoring the data marketing decisions get made on. Reported ROAS comes back in line with reality.

B2B company building custom executive dashboard

CMO needs a single executive view across paid, organic, product, and revenue. Web & Engineering builds a Looker / Metabase deployment on top of a proper data warehouse — refreshes daily, no Excel exports.

FAQ

Questions we hear about Web & Engineering.

Depends on your team and product maturity. Webflow and Framer let marketing teams edit pages without dev tickets — best when speed of iteration matters. Next.js is best when you need custom interactivity, complex personalization, or deep integration with a product. Most early-stage SaaS starts on Webflow or Framer; later-stage SaaS often migrates to Next.js. We make the recommendation based on your specific needs, not on which tool we're selling.
Yes — many engagements integrate with existing engineering teams. We can take on the work they don't want (marketing sites, tracking, integrations) while they focus on product. Or we can collaborate on shared codebases with proper PR review and handoff. Both models work.
Typical Webflow or Framer rebuild: 6-10 weeks from kickoff to launch. Next.js rebuild: 10-16 weeks. Includes design system, component library, content migration, tracking implementation, and post-launch optimization. We don't rush launches — we ship when the site is ready.
Yes, where applicable. Webflow and Framer have native hosting. Next.js typically deploys to Vercel or Cloudflare Pages — we manage the deployment. We also offer ongoing maintenance retainers for monitoring, updates, and incremental improvements.
Both are baked in from the start, not added at the end. Accessibility (WCAG 2.1 AA at minimum), Core Web Vitals optimization, semantic markup, schema, and proper SEO architecture are part of every build. Sites that fail at these get penalized in search rankings and create legal risk.

Talk to our Web & Engineering lead.

A 30-minute call to talk through your situation, your current stack, and whether Web & Engineering is the right fit for your stage of growth.

Get in Touch